MMCAㆍLG Electronics sponsorship agreement ceremony (Left: Kim Sunghee, director of MMCA, right: Seung jin Oh, Vice President of Korea HE/BS Marketing Division at LG Electronics) ©LG Electronics
The National Museum of Modern and
Contemporary Art, Korea (MMCA) announces a new partnership with LG Electronics.
This collaboration aims to advance the development of contemporary art and
other arts and cultural initiatives across Korea. Under this agreement, LG
Electronics will exclusively provide exhibition sponsorship and technical
support for the ‘MMCA X LG OLED’ Series over the next three years.
The Series will primarily take
place at Seoul Box, a central exhibition space within MMCA Seoul. This iconic
16 meters-high transition space, which visitors first encounter at MMCA Seoul,
has been a hub for large-scale, site-specific installations, captivating both
the art community and the general public since its opening in 2013. The first
artist featured in this Series will be announced in early 2025.
View of Seoul Box in MMCA ©MMCA
Seung jin Oh, Vice President of
Korea HE/BS Marketing Division at LG Electronics, said, “We are delighted to
help advance contemporary Korean art through our collaboration with the
MMCA." He continued, "This will be a unique opportunity for LG OLED
to engage local and global artists as the ultimate digital canvas, offering an
unrivaled experience for museum visitors.”
Kim Sunghee, director of the
MMCA, notes, “This partnership with LG Electronics will produce a project in
which art and technology generate remarkable synergy. We will enhance
collaboration with world-renowned artists and continuously develop diverse programs
that propose new possibilities in contemporary art. These initiatives will
offer both domestic and international visitors innovative and diverse artistic
experiences.”
