Alternative Space LOOP presents Mass Action, a solo exhibition by artist Chanmin Jeong (b. 1991), on view from June 16 to July 16. Through new media, Chanmin Jeong visualizes bodily movements composed of images and data, illuminating the changing ways of using the body and social phenomena due to technological advancement.
The exhibition gives value to bodily movements and habituated patterns that have been deemed meaningless in everyday life, which is hierarchically organized around growth and productivity. It discovers and records marginalized behaviors that must create economic value in contemporary capitalism and shows them through visual art.
The exhibition, “Mass Action” is composed of eight balloons with fans and motors that represent a day in the life of 64 people. The work collects the actions of the masses, regardless of age, gender, belief, or affiliation. The size of the balloons is determined by the volume of time spent on each of these personal routines: walking, praying, drinking coffee, studying English, riding, taking nutritional supplements, and writing in a journal. The balloons for the behaviors that take the longest amount of time are larger and last longer.
The exhibition talks about the fatigue and lethargy that the blind growth pressure centered on efficiency, which is the idea of Chanmin, gives to humans. It focuses on human labor, not machine movement, and the trivial movements that are repeated every day, all of our actions that are not related to economic value.