“Pygmalion Project” Installation view at WWF ©WWF

WWF is pleased to present Pygmalion Project, a solo exhibition by Cho Hyunseo, from September 15 to October 15.

Based on digital media such as AI, VR, and 3D, as well as installation art, Cho Hyunseo pays attention to the way people live online and offline. In this exhibition, the artist will present “Pygmalion Project,” a project that uses an AI program that has learned her own aesthetic sense. The artist takes advantage of the AI’s structure that recognizes biased data as information when it is inputted. The AI program learned 10,000 images that the artist found beautiful and categorized them as 34 data values. The artist puts them on a palette and uses the palette to create a new image named ‘Galateia.’

The exhibition is organized like a workplace that encapsulates the process of the project. Dictionary and sketches created by the artist as a prototype for Galateia are on display, as well as the actual Galateia created from the prototype, either by silk screening or by utilizing the digital space.