Ryu Sung-taek, CEO of Hyundai FutureNet (left), Lee Hoon-hee, CEO of Alternative Space Art Forumly (center), and Lee Chung-kwan, Secretary General of the Korea Mesena Association (right), pose for a photo after signing a business agreement at Hyundai FutureNet's headquarters in Seocho-gu, Seoul on the morning of the February 27th. /Photo=Hyundai Department Store

Hyundai FutureNet, an ICT company affiliated with the Hyundai Department Store Group, signed a business agreement with the Korea Mecenat Association and Alternative Space ARTFORUM RHEE on the 27th of last month to revitalize the media art industry. Under the agreement, Hyundai FutureNet and the art organization Alternative Space ARTFORUM RHEE will carry out the ‘Hyundai FutureNet Media Art Project’ as part of the ‘Arts & Business’ collaboration project organized by the Korea Mecenat Association.

The Hyundai FutureNet Media Art Project is a program for discovering and supporting the creative activities of budding artists in the field of media art in Korea, providing them with production costs and creative support, as well as opportunities to broadcast their works using Hyundai FutureNet’s media platforms.

To this end, H/ART AVENEW, a media artist competition, will be held from March 6 to April 23. The theme of the competition is video works with ESG messages such as sustainable earth, animal welfare, and recycling.

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