If you're attending art fair, you probably already have a significant interest in art. But with so many works on display, are you unsure which one to choose?

Don't worry! Here are some easy and fun tips for beginner collectors on how to view and purchase artwork.

Enjoy First, Buy Later

At an art fair, the most important thing is to fully enjoy the art on display. Take your time to explore the many artworks, and don't rush. Spend time finding the piece that truly resonates with you. First, immerse yourself in the joy of experiencing the art. You can always purchase your favorite piece afterward. Remember, an art fair is not just a shopping venue—it's a celebration of art.

Choose What You Truly Love

Opt for something good over something expensive, and something you love over something simply good. When starting a collection, it’s easy to be drawn to expensive pieces, but what truly matters is the value of the artwork and your personal taste. By choosing a piece that genuinely speaks to you, you'll better understand your preferences and build a collection that brings you satisfaction.

There are plenty of great works that aren’t prohibitively expensive. What’s important is finding what you love and developing the discernment to appreciate its true value. Over time, your eye for quality will naturally improve, leading to a more meaningful collection.

Develop an Eye for Evaluating Art’s True Value

As a beginner collector, it's wise to focus on collecting pieces that you love. Galleries with a solid reputation often curate works of high value, so when starting out, consider seeking advice from a knowledgeable gallerist.

Artworks should not be chosen solely because they look impressive. It’s crucial to develop an eye that can recognize an artwork’s true value. When evaluating a piece, consider whether it represents the artist’s body of work and how it has been received by experts and in exhibitions. Being thorough in your research can also be very helpful.

Transparency and Fair Information Are Essential

When purchasing artwork, it’s important to obtain information that allows for a fair assessment of the piece’s value in the art market. Transparent and fair information is key to making informed decisions. Ask the gallery for the provenance (a record of ownership) of the piece to confirm its authenticity and historical background. Inquire about its pricing and auction records as well. Utilizing this information wisely will help you start your collection without regrets.

Don’t Be Swayed by the Artist’s Popularity

Remember that true value is determined by art historical evaluation, not by fleeting popularity. Even if an artist is famous, you should be cautious about choosing a piece based solely on popularity.

The most important thing is to determine whether the work, whether new or old, truly represents the artist’s vision. Therefore, examine whether the piece you’re considering reflects the artist's artistic world and whether it maintains a high level of completeness and artistic quality.

Collecting vs. Investing: Consider What Matters to You

Art collecting is about enjoying the artistic value of a work, while investing is about anticipating future returns. The value of a piece is not just about its potential price increase but about the authenticity and sincerity embedded in the artist’s work.

Consider whether the piece will stand the test of time and continue to be valued by experts and the public. Such works are more likely to be recognized for their art historical significance and cherished for a long time.
 
So, enjoy discovering great art at art fair, and savor the pleasure of recognizing a piece's true value. Above all, the most important thing is to choose a piece that genuinely resonates with you. 

Enjoy first, buy later! There’s no need to rush.